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Abby Chen
About Me
Detail-oriented Buying & Merchandising professional with experience in product lifecycle management, range planning, and supplier coordination within fast-paced fashion and beauty retail environments. Adept at managing SKU tracking, sample approvals, and critical path monitoring to ensure timely product launches that align with market trends and customer demand. Strong analytical skills in sales and competitor analysis, contributing to data-driven product decisions that optimise stock levels and profitability. Highly proficient in cross-functional collaboration with design, merchandising, logistics, and sourcing teams to deliver commercially successful collections. Passionate about retail, product innovation, and bringing trend-led, high-quality assortments to market efficiently.