Gautami Pawar

United States of America

About Me

Marketing Analyst | Data-Driven Decision Maker | Growth Strategist | Storyteller Marketing is no longer just about creativity, it’s about understanding data, identifying patterns, and making strategic decisions that drive business growth. With a background in Marketing Analytics & Digital Strategy, I specialize in turning raw data into actionable insights that optimize campaigns, improve consumer engagement, and maximize ROI. 🔹 What I Bring to the Table: Marketing Analytics & Consumer Insights – Using data-driven storytelling to understand audience behavior and predict trends. SEO, SEM & Digital Strategy – Leveraging search data and paid media analytics to enhance brand visibility and conversions. Data Visualization & Business Intelligence – Proficient in Tableau, SQL, SPSS, and PHStat to interpret and present insights effectively. Marketing Metrics & Forecasting – Analyzing key performance indicators to measure impact and optimize future campaigns. 🔹 Real-World Impact: Increased lead generation by 25% through data-backed marketing campaigns, targeting customers through high-intent keywords. Managed multi-brand digital strategies across restaurants, malls, salons, and financial firms to enhance visibility and engagement. Developed data-driven marketing recommendations for Expedia and Agaati, focusing on market trends and customer insights. Led marketing analytics projects that transformed complex datasets into strategic business decisions. 🔹 My Approach: I believe that great marketing is built on great data. Every campaign, every decision, and every strategy should be backed by insights that drive measurable outcomes. My goal is to help businesses understand their audience, optimize their marketing efforts, and make data-driven decisions that create real impact.

Overview