Hoon Chang

United States of America

About Me

Hoony Chang is a multidisciplinary creative with a passion for blending artistry and strategy. His work centers around storytelling through the lens of brand identity and creative direction, driven by a deep understanding of consumer psychology and market dynamics. With a well-rounded foundation in marketing that spans various facets, including brand strategy, digital marketing, and project management, Chang crafts compelling, audience-focused narratives that are both bold and intentional. When he is not directing shoots or designing brand concepts, you may find Chang reading over coffee, exercising, exploring hidden cafes, or experimenting with new recipes at home.

Overview