About Me
With a background in Applied Anthropology and a concentration in business and cultural systems, I specialize in market research and UX research that uncovers the "why" behind consumer behavior. Using a blend of ethnographic methods, trend forecasting, and data synthesis, I help organizations make informed, human-centered decisions—whether it's refining a product, launching a campaign, or strengthening brand positioning. My approach bridges qualitative research, behavioral insights, and strategic analysis, turning complex audience data into clear, actionable direction. I’ve applied these skills across digital marketing strategy, content development, brand storytelling, and community engagement, with an emphasis on cultural fluency, inclusive design, and cross-functional collaboration. Currently, I’m the founder of The Chrome Collective, a music-driven platform rooted in audience research, cultural insight, and collaborative design thinking. It’s a real-time experiment in building a brand guided entirely by listening, iteration, and social meaning. If you're looking for someone who can connect research to relevance—and drive both insight and impact—I’d love to connect.