TAYLOR RILEY

United States of America

About Me

With a background in public relations, influencer marketing, and beauty retail, I thrive at the intersection of brand storytelling, digital strategy, and community engagement. My experience spans media outreach, event planning, and brand partnerships, complemented by hands-on expertise in beauty retail and consumer engagement. Currently pursuing a degree in Advertising & Marketing Communications at the Fashion Institute of Technology, I’ve developed a strong foundation in PR strategy, influencer engagement, and content marketing. As a PR & Social Media Intern at CM Communications, I assist with media outreach, research, and campaign execution, gaining valuable insight into the fast-paced world of agency PR. My past role at W/Sara PR allowed me to work on media relations and event execution, while my experience as a Beauty Advisor at Ulta Beauty has given me a firsthand understanding of customer behavior, product marketing, and brand loyalty. I’m passionate about developing impactful campaigns, building brand relationships, and staying ahead of industry trends in beauty, lifestyle, and entertainment. Whether crafting compelling narratives, executing influencer partnerships, or strategizing media placements, I bring creativity, adaptability, and a results-driven mindset to every project.

Overview